The Art of Storytelling for Business
The Art of Storytelling in Business
Course Overview
In business, numbers and facts are not enough — what truly inspires action is the story behind them. This course takes you on a practical journey to master storytelling as a tool for influence, persuasion, and leadership. You’ll learn how to transform presentations, emails, and pitches into engaging narratives that connect with hearts and minds.
Who Is This Course For?
This course is designed for:
- Leaders & Executives who want to communicate vision and inspire their teams.
- Entrepreneurs & Business Owners who need to pitch and attract clients.
- Sales & Marketing Professionals who want to build trust and emotional connection.
- Teams & Employees who want to deliver memorable presentations.
- Anyone who wants to make business communication clear, impactful, and human.
What You Will Learn
By the end of this course, you will:
- Understand the science of storytelling and why stories stick.
- Learn how to know your audience and adapt to their needs.
- Master the Why – What – How framework for building stories.
- Use the storyteller’s tools: voice, eyes, body, and emotions.
- Explore how emotions influence decisions and drive action.
- Apply storytelling through real business case studies in sales, marketing, and teamwork.
Course Breakdown
- Module 1: Introduction – Why storytelling matters in business
- Module 2: The Science – Neurochemistry & empathy
- Module 3: The Audience – Adapting to clients, executives & teams
- Module 4: Story Structure – The Why – What – How framework
- Module 5: Storyteller’s Tools – Voice, eyes, body, presence
- Module 6: Emotions – Using the 7 core emotions in stories
- Module 7: Case Studies – Sales, marketing, team motivation
- Module 8: Conclusion – Bringing it all together with practice
✨ Because in business, people don’t just buy products or services… they believe in the stories behind them.
About the Instruction
Hanan El Taher
Business Storytelling Coach & Professional Storyteller
Hanan El Taher is a professional storyteller and trainer who brings over a decade of experience in both business and the art of storytelling. Coming from an entrepreneurial background, she deeply understands the challenges of building brands, pitching ideas, and inspiring teams.
Hanan has trained with world-renowned institutions, including the International School of Storytelling in the UK, StoryWallahs in India, El Warsha Troupe in Egypt, and Dale Carnegie. She also holds the latest certificate in Storytelling for Social Change from MichiganX.
Today, she integrates her entrepreneurial journey with the ancient art of storytelling to help leaders, entrepreneurs, and professionals harness stories as powerful tools for persuasion, connection, and impact. Through her workshops, Hanan transforms business communication — from presentations and emails to sales pitches and marketing campaigns — into engaging stories that touch hearts and drive results.
Course Value
EGP 1800 or equivalent in USD
Per Person
Special Discount for Groups